More than just an accessory, this cap is an extension of Avery Singer's exhibition experience, connecting to the paradoxes of the digital age and the structural tensions that shape contemporary society. An exclusive piece that goes beyond traditional merchandising, reflecting the intersection of art and technology.

Designed for those who appreciate art and design, this cap becomes an interactive object, challenging the boundaries between the physical and the virtual in contemporary art.

The run_it_back.exe exhibition merchandising line by Avery Singer is directly connected to the artwork Market Maker, in which Singer integrates QR codes that provide access to cryptocurrency wallets under her exclusive control, transforming the painting into a dynamic interaction.

By incorporating these same QR codes, this piece references themes of technology, surveillance, and digital identity—key concepts explored throughout the exhibition—reflecting the artist’s vision on the value and circulation of art in the digital era.

The two QR codes featured on both the products and the artwork enable Bitcoin transactions (bc1qyq603j6y2jy7s4h4vsnacju8d3wuzemq9g8zcp) and Ethereum, including tokens (0x079aDAc2585E66A3Ef7d863eb219D8606C94b0de). They can be accessed through any compatible cryptocurrency wallet.

Inaugurating the 2025 programme at the Serralves Museum, the New York-based artist Avery Singer will present all new paintings and an architectural intervention in the exhibition run_it_back.exeˇ. This artist’s first solo institutional presentation in Portugal, grapples with the paradoxes of the digital era and the systematic tensions at the heart of contemporary society, exploring the confluences of art, technology and architecture.

Avery Singer has emerged as one of the most exceptional painters working today, whose work explores the possibilities in the convergence of painting and technology. Her pioneering techniques are deployed to question the ways in which images and their distribution in our contemporary world are increasingly informed by new media and technologies. run_it_back.exeˇ is more than an exhibition; it is an urgent call for reflection on the societal transformations defining our future.